Mona and Mateo look at the big picture for Panorama
The Basel agency Mona und Mateo has created a new communicative appearance for Panorama.
Panorama develops spatial concepts for its clients that meet the various needs of their stakeholders in the long term. This is made possible by combining architecture and sociology. Panorama sees spaces not only as architectural constructs, but also as social coexistence - and as an opportunity to promote this. In collaboration with Mona and Mateo, Panorama is now launching a communicative presence to represent these values to the outside world.
Everyday observations, scientific analyses, sustainable concepts: Panorama knows how to think and realize spaces holistically - which marks the starting point for the new appearance. With the claim "See, recognize, develop spaces", individual important work steps are highlighted - without losing sight of the big picture. The new logo also reflects the big picture. Thanks to an ingenious system, it can flexibly expand over 360 degrees to form a round shape - and thus simultaneously builds a visual bridge to the brand name. The result is a communication that underlines Panorama's expertise - and attracts attention on all advertising materials.
"Mona and Mateo have succeeded in developing a clear concept that creatively communicates the complexity of our industry. We are very pleased with our new appearance," says Didier Balissat, founder and owner of Panorama.
The new communicative appearance has been in use on the website and various internal applications since November 2023.
Responsible at Panorama: Didier Balissat, Bernhard Böhm, Joni Kaçani. Responsible with Mona and Mateo: Sheena Czorniczek, Luc Sohm, Nicola Peter, Hannah Mey, Tabea Ott, Lesley Ryffel, Sira Negri, Mona Fluri, Mateo Sacchetti. Web Development: Overthought Studio.