Galaxus: Bookworms ensure a record year
Never before have so many books been sold over the virtual counter at Galaxus as in 2023. Children's books were the most frequently ordered by our customers. However, the online retailer recorded the highest sales growth in non-fiction books.
According to the latest Pisa study one in four young people in Switzerland finds reading difficult. It is therefore hardly surprising that sales in the Swiss book market are trending downwards. According to the Swiss Booksellers and Publishers Association (SBVV) the year 2023 was less encouraging for the Swiss-German book trade. Annual sales in brick-and-mortar bookstores and online stores were down on the previous year. Added to this is inflation, which is putting pressure on margins. The SBCA has not yet published the December figures.
At Galaxus, on the other hand, more books were ordered in 2023 than ever before. Even during the pandemic years, children's books continue to sell best. Guidebooks were the second most popular item to land in Galaxus customers' letterboxes. Novels and short stories (fiction) took bronze place. However, Galaxus recorded the biggest growth in sales of non-fiction books. In 2023, 59% more of these ended up in customers' shopping baskets than in the previous year. In December, these three books came out on top: Power - The 48 laws of power, The book you wish your parents had read and Piper Breath - Breath
