Four books that might interest you
In collaboration with GetAbstract, we present four books from the marketing and communication sector. This time: " Texting correctly with AI - ChatGPT, GPT-4, GPT-3 & Co.", " Artificial intelligence and intuition", " Brain rules for the job" and " I don't wear brainwashing".
Texting correctly with AI - ChatGPT, GPT-4, GPT-3 & Co.
Using artificial intelligence to write texts for jobs, universities and websites - faster and better than ever before.
- Author: Kai Spriestersbach
- Publisher: mvg verlag, 2023
- Pages: 272
- ISBN: 9783747405741
ChatGPT and the like really do seem to be able to revolutionize text creation. Provided they are instructed correctly. The author explains in detail how this works, what possibilities artificial intelligence opens up in the field of copywriting and where the limits lie. Even if his own enthusiasm sometimes drowns out the risks, his book provides a solid overview of the state of the art and potential developments. An absolute must for anyone who is still writing texts without AI support.
Artificial intelligence and intuition
Robust and sustainable decisions in digital working environments.
- Author: Andreas Moring
- Publisher: Springer Gabler, 2023
- Pages: 206
- ISBN: 9783658420178
Will artificial intelligence soon be far superior to us? When it comes to sober data analysis, most definitely. In uncertain, strategically important situations, however, you should trust your gut feeling, says Andreas Moring. Intuition is the result of a wide range of experience - a treasure that no AI can draw on. In his book, the management professor provides deep insights into how our brain works and its influence on our actions. In order to be prepared for the future, he advises us to use humans and machines according to their strengths. They only deliver the best results when they work together.
Brain rules for the job
Working successfully in the office and from home.
- Author: John Medina
- Publisher: Hogrefe, 2023
- Pages: 264
- ISBN: 9783456862378
Groupthink is detrimental to teamwork, blue light wakes you up, a positive error culture increases creativity. Many of the findings presented by John Medina are not really new, but some may well come as a surprise. His book on the possibilities of neurological self-optimization in the workplace is well worth reading. It not only provides valuable tips on how we can become more productive and creative at work, but also the neuroscientific explanations for this. A recommendation for anyone who wants to know exactly what goes on in our brain at work.
I am not brainwashed
Living and working independently.
- Author: Reinhard K. Sprenger
- Publisher: Campus Verlag, 2023
- Pages: 231
- ISBN: 9783593516820
He's done it again. Bestselling author and leadership thought leader Reinhard K. Sprenger is once again shaking up the status quo of management practice. Leadership needs fixed methods, no imposed meaning, no vision and no purpose. For Sprenger, all of this is at best gossip, at worst true "brainwashing". Sprenger's all-round attacks will be too radical for some readers, but one thing they are certainly not is provocation for provocation's sake. Even those who don't always take his opinions at face value will at least find food for thought in the essays collected here - extremely enjoyable ones.