GfK survey: "The results confirm the importance of high-quality offerings".
E-commerce fatigue? Not on Black Friday. Swiss people plan to spend around CHF 240. Rabattcorner is responding by expanding its range.
The Christmas season is approaching and with it the so-called "shopping days". The most prominent of these is Black Friday. Together with the market research institute GfK Discount cornerthe most widely used and best-known cashback platform in Switzerland, researched the behavior of consumers in German-speaking Switzerland. The results are highly encouraging for e-commerce platform operators.
Remarkably, 96 percent of the online population in German-speaking Switzerland is familiar with Black Friday. The study shows that an overwhelming majority, namely 91 percent, of the German-speaking Swiss online population was satisfied with their past Black Friday purchases. This underscores the importance of high-quality offers and attractive discounts for consumers.
In addition, the German-speaking Swiss online population indicates that they not only want to keep their spending on Black Friday this year, but even increase it. A proud 86% of respondents plan to spend the same or even more than last year, with the oldest demographic in particular showing an increased propensity to spend compared to last year. On average, each consumer plans to spend a remarkable CHF 238 on this year's Black Friday.
Meanwhile, the study shows that an offer with a price reduction of 50 percent or more is particularly attractive to 37 percent of the German-speaking Swiss online population, while 23 percent are hoping for even higher discounts. The electronic product category is the clear favorite for Black Friday shopping. An interesting gender difference is also evident in the use of Black Friday for Christmas shopping. According to the study, women are more likely to use the day for their Christmas shopping than men.
"The results confirm the importance of high-quality offers for consumers of all ages. At Rabattcorner, this year's Shopping Days special will be expanded accordingly. We additionally offer additional cashback on Black Friday offers at over 790 stores," says Denise Eggenberger, CEO of Rabattcorner AG.
