Modulator develops overall branding for "Protzek Biotec

Protzek test systems are more than just tests. They are practically part of the family. Protzek - both a family name and a brand name - has stood for quality and precision for many years. While the biotech company has always focused on product development and innovation, branding has fallen by the wayside over the years. On the way from analog to digital brand communication, Modulator supports Protzek in developing a convincing brand personality and inspiring brand culture as well as in creating strong brand experiences. At the end of this transformation, there should be more than just a new brand identity.

The rebranding process is designed to modernize the Protzek brand and give the portfolio more visibility. The digitalization and visual strengthening of the brand were initiated via the development of a brand strategy and a new appearance. An adapted test design, a new website, pictograms and animations form elementary components. While the old visuals showed mostly packaging, Protzek now presents itself boldly and innovatively with a dynamic corporate pattern and motion design.