Converto AG announces joining The Relevance Group
In order to address target groups even more specifically in the future and to further increase the relevance of messages and content, Converto AG joins The Relevance Group.
The alliance of the three companies - Converto AG, Datalogue GmbH and Datalab. GmbH - focuses on data-driven solutions for marketing and sales. The partnership is not just a pooling of resources, but rather a synergy of different strengths and capabilities, according to a media release.
Partner companies remain independent
As strategic group coordination, The Relevance Group oversees and supports the partner companies. These remain independent and retain their respective management teams, which are responsible for their business results.
"The Relevance Group's vision - 'We believe that relevance is the driving force behind every business success' - reflects exactly what Converto stands for. We recognize that relevance is the ultimate link to business success. That's why we've partnered with The Relevance Group to strengthen and expand our mission. Our ambition? To make an even bigger impact on brands and businesses!", says Converto's CEO Kim Engels.
Converto's founder and Chairman of the Board, Matteo Schuerch, is also looking forward to the new chapter: "I believe that this step will allow Converto and its customers to grow in Switzerland and in Europe in a sustainable and constant way. Maintaining our autonomy and focus, while leveraging the synergies of an excellent European platform like The Relevance Group, is the ideal ecosystem for a company like ours."
