Emmentaler and Matthias Sempach extend cooperation
Emmentaler Switzerland and Matthias Sempach, Emmentaler AOP dairy farmer, wrestling king and TV pundit, are continuing to make common cause. As of January 1, 2024, the cooperation between the Emmentaler AOP variety organization and its long-time brand ambassador will be extended.
Since his retirement from active wrestling, Matthias Sempach, who was born in Emmental, has lived with his family on their farm in Entlebuch. Since 2019, the family has been producing raw milk for the production of Emmentaler AOP. "I am convinced with heart and soul of the natural product Emmentaler AOP. As a dairy farmer and raw milk supplier, I live the partnership and the product more intensively than ever before. Our 13-year collaboration to date has therefore once again moved to a new level. Simply a round thing," Matthias Sempach is quoted as saying in a press release.
"Matthias is a perfect ambassador for Emmentaler Switzerland. He embodies our values and actively tackles the challenges of tradition and progress," adds Urs Schluechter, Director Emmentaler Switzerland.
