Business association of Bernese SMEs ignites the digitalization afterburner

Digitalization does not stop at SMEs. In smaller organizations in particular, the potential is seen, but not exploited to the full extent due to limited resources. In this situation, being involved in a location initiative such as digitalswitzerland is often perceived as not being compatible with size and access is lacking. However, the successful cooperation between the Biel-Seeland Chamber of Commerce and digitalswitzerland has now shown precisely that these fears of contact are groundless. The SME Digital Roadmap can be seen as an impressive result of the joint work of the two organizations. This is a tool that leads interested SMEs in a structured process from the starting position to a realistic, future-oriented approach to the digital future.

Nothing less than this success story is now to be continued as digitalswitzerland intensifies its work in the greater Bern area: Small and medium-sized enterprises will now have additional valuable access to digitalswitzerland's information and activities via Berner KMU, their usual point of contact for a wide range of questions on challenges facing tradespeople. The most prominent example is the aforementioned SME Digital Roadmap.

This partnership is of immediate benefit to all involved. "Effective immediately, we can offer our members more support on their SME's challenging path to a digitally driven, prosperous future," says Lars Guggisberg, Director of Bernese SMEs and National Councillor for the Canton of Bern. Marcel Dobler, Vice President of digitalswitzerland adds: "digitalswitzerland is an initiative for the digitization of the whole of Switzerland and I am very pleased that we can support the SMEs of the Bern region with this partnership."

Source: digitalswitzerland