Studio Thom Pfister creates new visuality for the umbrella brand Zweifel
Studio Thom Pfister was commissioned by Zweifel to develop a new visual for the umbrella brand, which is used for the first time in the image campaign. The result is the modular "Design System Z".
The aim of the project was to further develop the visuals and unify the appearance of the umbrella brand. The application was also to be modular and thus work for all formats, and come across as dynamic and fresh, while retaining the defined brand elements. Products and headlines continue to be the focus, while Expert:innen, logo and claim serve recognition purposes.
From these defined goals, Studio Thom Pfister has developed the guiding idea "More Z for the future". The "Z" as a design system serves as a "new stage" for all product levels and means of communication. It is intended to provide stringent, timeless visibility. The Zweifel logo with claim becomes another striking element on an orange surface and can be used with or without Snacks-Expert:innen. In order to underline the diversity of Zweifel products, new background images, colors, the use of fonts and also disruptive elements were defined. The "Design System Z" as a result is modular, "responsive" and easy to use.
Responsible in case of doubt: Gina Chiellino (Campaign Manager), Pia Gaube (Media & Project Manager), Philip Honegger (Head of Marketing & Communication), Serge Doutaz (Head of Marketing & Sales). Responsible at Studio Thom Pfister: Thom Pfister (Creative Director, Idea/Concept), Roland Zenger (Art Director), Daniel Hackiewicz (Graphic Design & Web Development), Ursula Rytz (Consulting).
