New solution from Converto to enable maximum impact in B2B online marketing
For corporate decision-makers looking for effective solutions in B2B online marketing, Converto has a new approach ready. The "Converto B2B Targeting" solution aims to specifically address the challenges of online advertising in the corporate sector.
With Converto's new B2B targeting, companies now have the opportunity to target their business customers effectively, while at the same time acting in compliance with data protection laws, minimizing wastage and efficiently optimizing marketing budgets.
B2B online marketing faces a variety of challenges. Complex buying decisions, demanding target groups, and the need to build trust are just some of the hurdles companies face. This is where Converto's B2B targeting comes in. The goal of the solution is to create awareness among business customers for services and products, acquire new customers, strengthen brand perception - and, of course, increase sales.
At the heart of the solution is specific B2B targeting, which targets advertising according to company type, job titles, company size, industries, headquarters, country and region. This leads to a targeted approach that reaches the relevant decision-makers while minimizing wastage.
Converto's B2B targeting can be seamlessly combined with a variety of advertising solutions and other targeting. From Augmented 3D for impressive 3-dimensional product presentations to dynamic ad placements with video, display and native ads. Likewise, services can be mapped in a wide variety of ways and therefore offer every company a suitable path into online advertising.
In addition to standard tracking, Converto offers extensive advanced tracking. This allows companies to track which specific companies are interested in their offers, which enables optimized adaptation of marketing strategies.
