Coop and Kreisvier bring Bangkok feeling to Biel-Bienne
At the beginning of June, the restaurant "Thai Street" was opened in the Centre Bahnhof Biel-Bienne, an independent gastro concept by Coop. Kreisvier was responsible for the branding.
According to Fritz Gerber, regional manager of Coop Gastronomie Bern Nord Region, "Anyone eating at Thai Street should feel as if they are in the middle of Thailand," was the aspiration for the new gastronomy offering. Kreisvier also pursued this goal in developing the new brand identity. In keeping with the authentic taste of the curry dishes, noodle soups and grilled dishes on offer, an image was designed based on the model of Far Eastern street kitchens.
Thai-style typography was used for the logo, which was combined with neon letters in various applications. Analogously, a cheerful color scheme was implemented for the opening communication. This included advertising materials such as the website and online banners, as well as banners, wall tattoos, in-store spots, bonflyers, in-house screens, LED frames, window lettering, stickers, menu texts and much more.
Responsible at Coop Gastronomy: Barbara Paula Felix (Head of Marketing & Support Coop Gastronomy), Martin Wasserfallen (Head of Services Gastronomy), Moritz Poli (Head of Specialist Consulting Gastronomy), Kaspar Wittwer (Head of Gastronomy). Responsible at Kreisvier: Sinia Brugger (creation concept & website), Andreas Erfert (text), Sybille Gundry (DTP), Meret Moor (consulting).
