Continuing education industry: Optimistic providers despite challenges
A change in the registration behavior of participants, the omnipresent shortage of personnel and tough competition - according to this year's SVEB industry monitor, these are the challenges facing continuing education organizations. Nevertheless, they expect a slightly positive development in the sector.
The 2023 edition of the Continuing Education Industry Monitor shows: In recent years, training providers have mastered the integration of digital technologies into teaching and thus created a new reality. At the end of 2019, almost all of them were still relying on face-to-face teaching, but then quickly switched to online courses in 2020 due to the pandemic.
New situation for education providers
Currently, the combination of online and face-to-face instruction dominates today's training practice. But the training industry is already facing new challenges: The explosive growth of artificial intelligence as well as trends such as flexibilization are once again demanding reactions and adjustments from continuing education providers. The shortage of skilled workers is also currently occupying continuing education institutions.
Together with a change in registration behavior and strong (international) competition, continuing education providers are facing major challenges. This is the result of the annual SVEB industry monitor report. The report focuses in particular on the economic situation, supply, demand and staffing levels.
Tougher competition
The survey results show a slightly positive trend for the industry development in 2022 and equally positive expectations for the current year 2023. The respondents currently see the greatest challenge in the intensified competition, which is driven by international online offerings, among other things.
This year's report is based on information from 447 continuing education organizations that participated in the online survey between April and May 2023. With the industry monitor, SVEB is building up a systematic observation of the continuing education industry.
Source: SVEB
