Brown bag series on customer acquisition
The talk "Sought - Found. Winning more customers through behavior" on 5.9. highlights the relationship between marketing and targeting in the context of strategic media planning.
On September 5, the talk "Sought - Found. Winning more customers through behavior", which will shed light on the link between marketing and targeting in strategic media planning. Companies are faced with the challenge of reaching the right target group at the right time. Technological developments and changing human behavior make this task more complex, but also provide more data and tools for optimization. This talk in the Brown Bag Series, presented by HWZ, Post Advertising, AZ Konzept and the Swiss Marketing Forum, offers managers in marketing, communication and sales free, practical insights and orientation in the marketing jungle. Click here to register for free.
