Digital Summit for SMEs is now launching

Renowned Swiss companies such as Google, SAP, Postfinance, IAB Switzerland or KMU Swiss, more than 40 top experts, inspiring keynotes and practice-relevant learning workshops will shape the event, according to the organizers. "The Digital Summit for SMEs is an important milestone on the road to digital transformation. That's why we are actively involved as a partner for this congress with learning workshops!" said Nicolas Bürer from the event's sponsoring organization, digitalswitzerland. In over 30 learning workshops, CEOs and decision-makers from SMEs will learn how to successfully exploit the opportunities offered by digitization. Other highlights will include two special events for SMEs from mountain regions as well as startups and company founders.

Answers to the question: Start digitization - yes, but how?

Today, you hardly need to explain what digitization means. Almost everyone uses online stores, social media, Google Ads or simply the smartphone. Rather, the crucial question is, how do you do it right? How do you build successful web stores and use social media profitably for your company? What does one start with in the first place? "Our goal is to meet entrepreneurs where they are and to answer the question of "how" with concrete solutions and practical tools," says Thomas Bergmann, Digital Head & Project Manager Digital Summit for SMEs.

What awaits the participants?

Participants can expect concrete answers and solutions, tools and checklists to take home. These will be presented and prepared in a practical manner by top experts in digital business such as Prof. Martina Dalla Vecchia and Dr. Marc Peter, FHNW, Roger Baur, IAB Switzerland, Rolf Schumann, SAP, Jörg Eugster, Netbusiness, Benedikt Bitzi, Google or Beat Bühlmann, Evernote and many more. The accompanying SME Digital EXPO enables direct personal exchange with the experts. The Digital Summit for SMEs thus offers the necessary orientation, assistance and know-how in just two days, in a form that has not been possible in Switzerland so far, the organizers are convinced.

What are the topics?

All relevant aspects for successful digitization will be addressed. The focus is on:

• Digital transformation: New strategies, processes and business areas must be defined. Digitalization is one of the key factors for maintaining competitiveness.
• Digital Leadership: The working world of tomorrow needs new leadership structures! Employees and communication are changing fundamentally. Strong hierarchies and rigid leadership styles are considered outdated.
• Digital marketing: How do you find your customers in the future? How is the market changing? The digital transformation affects customers' information behavior and purchase decision processes!

The target group is primarily entrepreneurs of medium-sized companies, innovative managing directors and cadre employees (C-level), small entrepreneurs, start-ups, solopreneurs, company founders and SMEs from mountain regions.

"Digital Summit on Tour„

Even after the congress premiere at the end of August, participants will continue to be supported on their way with information and tools. Ewa Ming's ideas even go one step further: "For the first time, a knowledge congress will go on tour. With the 'Digital Summit on Tour', we will be on site in many Swiss cities and thus close to our customers. In this way, we are providing a sustained transfer of knowledge in the digitization of companies in Switzerland. In addition, thematic workshops and inspiring think tanks will be organized at the MfO Mehrwertfabrik Oerlikon. Speakers, partners, participants and sponsors will be involved 365 days and network".

More information and registration: Early bird tickets are now available at: http://www.digital-summit-kmu.ch/tickets/. Important: All registered participants automatically receive discounts for the subsequent events of the "Digital Summit on Tour.