Wunderman Thompson sharpens identity of Cornèrcard
With a comprehensive brand refresh, Wunderman Thompson has further developed the Ticino brand for credit cards, prepaid cards and debit cards. The authentic core of Cornèrcard was retained.
The Cornèrcard card brand, part of the Swiss family-owned Cornèr Bank, stands for customer-oriented service and innovative strength. The aim of the revised brand identity was to communicate these qualities in a contemporary way and in a way that is relevant to its stakeholders.
A task that requires a fundamental examination of the brand - but also a careful handling of the existing identity. Therefore, a value proposition was developed in strategy workshops and the brand characteristics were sharpened. Building on the strategic foundation created, the visual identity of the brand could thus be further developed.
Custom headline font and subtle integration of main colors
Derived from the typography of the established logo, a brand-owned headline font creates coherent communication and turns messages visually into distinctive brand properties. The brand's new colors take their cue from the brand's familiar Ticino red and blue to give it added radiance. The graphic elements are developed from the shape of the credit card.
The newly created visual world is also based on the brand values: close to the needs and wishes of the customers - flexible and at eye level. Photographer Astrid Grosser translated these values into the visual storytelling. Uncomplicated and self-confident, it shows a "slice of life" of the target groups, again with a touch of red and blue. Cornèrcard's main colors are subtly integrated to ensure recognition.
The result is a stringent and distinctive brand image that allows Cornèrcard to position itself as a personal, customer-oriented and inspiring brand. The extensive measures can be seen from August onwards in Cornèrcard's online presence, its new credit cards and in its future campaigns.
Responsible at Cornèr Bank: Alessandro Seralvo (Head of Cornèrcard), Carsten Jochem (Head of Marketing & Distribution), Nicole Knecht (Coordination Rebranding). Responsible at Wunderman Thompson: Sonja Gross, Alisa Lomovceva, Andrei Vid, Maaike Fortuijn, Nathan Bastino, Jael Abderhalden, Aurora Wilde (Art Direction & Graphic Design), Berni Brungs, David Trüb (Text), Dany Boletas, Noah Nachtrab, Pablo Blumer (UX Design), Felicia Aepli (Motion Design), Benjamin Franken (Creative Direction), Nadine Treier, Corina Carabelli, Nick-Patrick Herrmann, Kira Vaterlaus, Franziska Saxer (Consulting), Galina Helbling, Saskia Kathmann, Joëlle Seiler (Strategy), Curdin Montalta, Kim Prinzing, Kathrina Seiler (Desktop Publishing), Swen Morath, Giselle Vaugne (Chief Executive Officers). Production: Peter Machat (illustrations), Kai Sinzinger, Bernd Volmer (font design), DS Photographers & First Productions (production coordination imagery), Astrid Grosser (photography), Marckus Klapper (digital support), Claudia Scholtan (styling).
