Rebranding: Havas unifies brand architecture
For the first time in 20 years, Havas has unified its brand architecture and updated its corporate identity. The team at Conran Design Group, Havas' strategic branding agency, is responsible for the implementation. The new unified brand more closely reflects the group's integrated agency model and is designed to reinforce its unique positioning of Meaningfulness and Entertainment.
With a fresher brand identity and redesigned brand architecture, the nearly 200-year-old Havas aims to tell its narrative more clearly. In line with its global integration strategy, Havas is bringing all of its brand networks and operating companies under a new common brand identity designed to strengthen Havas' core. Havas is positioning itself as a customer:centric, creative powerhouse that is at the intersection of entertainment and communications as part of the Vivendi Group. Non-Havas brand networks and operating companies will retain their individual identities in the process, but will add a complement that demonstrates a clear affiliation with Havas.
The brand refresh launches Tuesday with Havas headquarters in Paris and key Havas Villages around the world, including London, Madrid, Mumbai and New York, and will be rolled out gradually across the network throughout the year. The refresh encompasses all of Havas' physical and digital branding worldwide, including a new corporate website organized by core services and designed to provide a more customer:centric experience.
A single, modernized and dynamic brand will elevate Havas' offering to a higher level and unlock added value for customers and talent alike. The new brand is intended to represent a positive spirit of optimism, visually expressed with a dynamic edge, representing Havas' creativity and forward-thinking mentality.
"Our new identity is much more than just a logo adaptation. It strengthens our differentiation factor and gives us a competitive edge by simplifying our services and highlighting our core values," says Yannick Bolloré, Chairman and CEO of Havas.
"Making the Havas brand a meaningful business asset meant addressing two fundamental challenges. First, to improve customer:centricity by integrating the brand architecture system and optimizing service navigation. Second, to make the Havas brand a truly distinctive brand through a new visual identity built on a distinctive, modern logotype and signature elements that represent positive momentum," adds Thom Newton, Global CEO of Conran Design Group.
