ClimatePartner presents new solution concept for climate protection

In the fight against climate change, the voluntary commitment of companies continues to play a central role. At the same time, the framework conditions are changing and previous climate protection labels are being questioned. ClimatePartner has therefore developed a new solution, "ClimatePartner-certified," which takes into account the increased requirements for holistic climate protection and, in particular, the reduction of greenhouse gases.

"ClimatePartner certified": Calculate CO2 footprint initially

Companies that want to use the new label must initially calculate their carbon footprint and update it regularly. On this basis, even if they only want to use the label for a single product, they must set company-based reduction targets and demonstrably have already implemented reduction measures. In addition, they must contribute to the financing of climate protection projects worldwide. As confirmation and symbol for this Climate Action Journey of enterprises stands the new label "ClimatePartner certified". It refers via a link or QR code to an individual Climate-ID website, via which consumers can fully understand the climate protection commitment of the respective company. At the click of a mouse, it is possible to see, among other things, which reductions have already been implemented and what other goals the company is pursuing in order to achieve long-term climate protection.

Moritz Lehmkuhl, founder and CEO of ClimatePartner, explains: "Our new label 'ClimatePartner-certified' not only places higher demands on climate protection commitment, but also confirms that this is pursued over the long term and becomes part of the corporate strategy. This is a crucial advancement because it is no longer about a status quo as an outcome, but about continuous reduction combined with transparency in the entire Climate Action Journey of companies."

Climate protection contribution for individual services, events, etc. still possible

As effective climate protection projects continue to be an indispensable contribution to global climate protection, ClimatePartner will in future offer companies that are not yet so far advanced in their sustainability strategy or are unable to meet the higher requirements the opportunity to support them. These are usually those companies that are still at the beginning of their Climate Action Journey, or individual projects and one-off services such as events, for which no long-term reduction targets can be defined. In these cases, certified climate protection projects can be supported in order to help generate urgently needed investments for achieving the 1.5 degree target. This voluntary commitment can also be marked afterwards, with the label "Financial Climate Contribution".

In this case, too, maximum transparency is key: "In the past, we have seen how important it is for climate protection to be given visibility and for companies and consumers to address it," says Lehmkuhl. "We are continuing our strategy of helping companies to credibly communicate climate protection commitment here with our previous and already established ID tracking. Consumers can also find out here on a website which climate protection projects have been supported.
The previous ClimatePartner label "Climate Neutral" will be phased out after a transition period and will no longer be available.

A great deal of time and commitment went into the development of the new solution concept: A team of climate protection experts at ClimatePartner worked intensively for around two years, obtaining external input as part of a stakeholder process, further developing the methodology and software, and expanding the range of consulting services. ClimatePartner has therefore registered a guarantee mark for this new label, which confirms the quality of the content.

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