Züger cream cheese takes over Coop's own Filona brand

While mozzarella made from Swiss milk had largely established itself in recent years, fresh cheese still mainly comes from abroad. Together with Coop, Züger Frischkäse therefore launched the Filona product under its own brand "Qualité&Prix" in the fall of 2020. According to information, sales have developed well, but the big breakthrough has so far failed to materialize.

To get closer to this goal, the family-owned company in eastern Switzerland will incorporate Filona into its brand line from April 2023 and sell it under Züger's Filona brand. The acquisition of Filona will allow Züger Frischkäse to sell the product in additional channels and invest in marketing accordingly. No changes are to be made to the products' recipe.

In terms of price, Filona is positioning itself more favorably than the market-leading competitors from abroad and at the same time aims to score points with regionality, Swiss quality, and short transport routes. Both a Nature and a Herb version will be available throughout Switzerland at Coop, Spar and Volg from mid-April 2023.