Ricola: The herbal candies are now available in the experience store

For almost 100 years, Ricola has been producing its herbal candies in Laufen and supplying them to over 45 countries. Now the company is taking another step in its history. On May 26, 2023, the first experience store in Switzerland dedicated to the sweets will open in Laufen.

The concept is dedicated to Ricola herbal specialties. On the first floor, guests can expect a shopping experience with special offers and a Pick&Mix station where they can put together their own favorite candies in different flavors. Candy varieties from other countries that are not otherwise available in Switzerland are also offered here. On the way to the upper floor, the company history is shown. Once on the upper floor, an interactive process explains how the herbs get into the candy. Guests also create their own Ricola variety and learn all about herb cultivation. Candy chef performances take place at regular intervals right on site, where you can look over the shoulders of the candy professionals.

Laufen will thus become a herb hotspot: In addition to the new experience store, there is also the herb center designed by Herzog & De Meuron and the Ricola Herb Garden Nenzlingen.