Global survey launched on DEI in the marketing and advertising industry

The last time "The Global DEI Census" was conducted was in 2021 and had revealed valuable insights. Therefore, this survey is now being repeated under the leadership of the advertiser umbrella organization World Federation of Advertisers WFA. Other partners include Cannes Lions, Effie Worldwide, Advertising Week, Campaign Magazine, Adweek, and several global brands and agency groups.

In Switzerland, the Swiss Advertisers Association SWA is the implementing partner and will later share the results with its members and the market. The first publication of the results will take place at Cannes Lions in June 2023 by the WFA.

The entire marketing and advertising industry is surveyed, i.e. customers, agencies, marketers, media and all those who feel connected to this industry.

The survey takes about 15 minutes and is designed to help determine the status regarding diversity, equality and inclusion for each country. In this way, the study aims to answer the question of how the industry is doing and where there is still room for improvement. Particularly in times of a shortage of skilled workers, this is an important aspect if the industry is not to be sidelined.

"The Global DEI Census" will take place simultaneously worldwide from March 15 to April 15, 2023 and can be answered in German, French, English and other languages. For the Swiss German version you can click on "Deutsch CH" on the start page.

More information about "The Global DIE Cenus 2023" is available at Wfanet.org.