Dipl. Marketingmanager: New framework curriculum approved

The State Secretariat for Education, Research and Innovation SERI has approved the new framework curriculum for the course "dipl. Marketingmanager/ dipl. Marketingmanagerinnen". The revised course content is classified at competence level NQF 6 and prepares students for today's requirements in professional life.

The new requirements for the Higher College of Marketing and Communication (HFMK) are effective immediately:

• The course can now be taken with a degree in business administration (Kaufmann/frau EFZ), retail trade (Detailhandelsfachmann/frau EFZ) and mediamatics (Mediamatikerin EFZ) without professional experience.
• Sur-dossier recordings are possible.
• Existing educational qualifications and work experience can be credited by education providers.

The learning objectives are based on the professional competencies. They are aligned with the skills acquired in the new basic commercial training. Sustainability, agility and digitalization are integrated into all areas of activity and processes.

Sources and further information: Swiss Marketing, Hfmk.ch