SVEB expects slightly positive industry trend in continuing education
Swiss continuing education providers assess the development of the continuing education sector as slightly positive. The results of the SVEB Industry Monitor indicate a slow recovery of the sector after two pandemic years. This is the result of the annual SVEB provider survey.
With the SVEB industry monitor, the Swiss Association for Continuing Education SVEB has established a systematic observation of the continuing education industry. After the first implementation in 2021, the monitor was further developed. This year, too, the online survey was sent out between April and May 2022. The results of the SVEB industry monitor refer to the data of 210 continuing education institutions.
SVEB Industry Monitor: Slight optimism despite uncertainty
Accordingly, half of the more than 200 respondents assess the development of their own economic situation for 2022 as positive. Nevertheless, many providers continue to face economic uncertainty. The situation regarding the Corona measures, for example, continues to play a central role after two pandemic years.
Further, participating organizations describe uncertainty in participant recruitment. As a result, some providers cite customer reticence as a major challenge. Nevertheless, almost 60% of the surveyed continuing education providers assess the development of demand as positive.
Digitization now also as an organizational and business model
The Corona pandemic brought a surge of digitization to the continuing education industry. Digitization continues to be a topic in the various offering formats. For example, many providers are currently addressing the meaningful use of digital learning. At the same time, digitization is also evident at the organizational level.
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