For accessibility: Google presents playbook for inclusive marketing in Cannes
Google, as the first official Cannes Lions accessibility partner, is introducing a playbook for designing accessible marketing. Part of the expanded "All In" marketing toolkit, this in-depth guide was created in collaboration with disability inclusion experts such as Disability:IN and LaVant Consulting, and endorsed by influential industry organizations such as the [...]
Google, as the first official Cannes Lions accessibility partner, is introducing a playbook for designing accessible marketing. This detailed guide is part of the enhanced marketing toolkit "All In" and was created in collaboration with disability inclusion experts such as Disability:IN and LaVant Consulting, and endorsed by influential industry organizations such as the American Association of Ad Agencies and the Ad Council. The handbook is available free of charge.
Google shares, "While much has already happened in the advertising industry when it comes to inclusive marketing with respect to different genders and communities, there is still much to be done when it comes to representing people with disabilities: In many commercials, people with disabilities either don't appear at all, they are reduced solely to their disability, or many ads are not accessible to people with visual or hearing impairments, for example."
More information on the topic in the Google Blogpost by Lorraine Twohill
