Brig Simplon repositions itself - and focuses on synergies

Together with the destinations Aletsch Arena, Blatten-Belalp and Obergoms, the digitalization cooperation "Aletsch Kollektiv" was founded. The regions thereby rely on a uniform system landscape, can benefit from synergies and pursue the goal of supra-regional and consistent guest communication. While the systems were being set up in the background, a new image, brand values and clear positioning were created. Silvio Burgener, Managing Director of [...]

Editorial - May 20, 2022

Together with the destinations Aletsch Arena, Blatten-Belalp and Obergoms, the digitalization cooperation "Aletsch Kollektiv" was founded. The regions thereby rely on a uniform system landscape, can benefit from synergies and pursue the goal of supra-regional and consistent guest communication. While the systems were being set up in the background, a new image, brand values and clear positioning were created. Silvio Burgener, Managing Director of Brig Simplon, explains: "Just because we present a new logo, we will not find new guests. But it is immensely important to have a contemporary appearance that creates trust among guests, inspires and puts bookable products in the shop window." Brig is an ideal starting point for experiences in the Valais mountains at all times of the year, with a wide variety of activities and excursion destinations. In order to communicate these values and experiences, it was decided to realize a design integration in cooperation with Valais/Wallis Promotion.

Bundled resources

Damian Constantin, Director Valais/Wallis Promotion, says: "We are very pleased about this cooperation with Brig Simplon. In a highly competitive national and international environment, it is purposeful that we pool our resources to be stronger together. Joint communication allows us to exploit synergies and have a stronger impact." By making the Valais brand better known, resources can be put more into communicating offers and used less for image purposes. Brig Simplon also relies on the cooperation with the sales organization Matterhorn Region AG in the processing of the local and long-distance markets. Based on the prioritized markets, offers are brought to tour operators under one brand umbrella.