The top B2B search terms 2016: How to be found!
Which search terms were most important in the B2B sector in 2016? Which suppliers, raw materials and products did Swiss companies search for on the Internet to meet their production needs?
The online B2B marketplace "Wer liefert was" has compiled the top search terms of 2016. The on http://www.wlw.ch/ by far the most searched term this year was again "mechanical engineering". The search term "plastics" came in 2nd place. The term "CNC", the abbreviation for today's method of controlling machine tools, was thus pushed down to 3rd place. The search term "machines" also made significant gains in the top 10 search terms. It has risen from 7th to 4th place and has pushed back the term "metal construction" to 6th place. Food" has made it to position 5. They have gained one position. "Aluminum" has moved up from 10th to 7th place. The terms "cosmetics," "sheet metal" and "electronics" made it into the top 10 for the first time, taking 8th to 10th place. "Steel" and "laser" (ranked 8 and 9 in 2015) have dropped to 20th and 16th place.
Detail information asked
In contrast to product searches on Internet marketplaces, which are geared toward the end consumer, there is a greater need for detailed information in the B2B segment. "B2B products are significantly more complex," says Peter F. Schmid, CEO of "Wer liefert was." "Many products have a high degree of individualization. These are not easy to buy with a click." In the daily exchange with the suppliers and users of "Wer liefert was," it was the logical consequence for the market leader to advance the presentation of products on the platform. Today, every searcher can find products on www.wlw.ch not only the contact details of a suitable supplier for certain search terms, but also find the corresponding companies via product images, product details, price information as well as availability.
The online B2B market is only now really taking off
More and more suppliers are taking advantage of the opportunity to present their products on Wer liefert was. "In just one year, we have cracked the five million mark in terms of the number of products on the platform," emphasizes Peter F. Schmid. The result shows how much the online B2B segment continues to pick up speed in Europe as well. But what makes the online B2B market so lucrative? In 2020, B2B e-commerce sales are expected to reach $6.7 trillion, more than double the total B2C e-commerce, which is expected to be around $3.2 trillion, according to a study by Frost & Sullivan Global. "B2B customer behavior will continue to converge with that of B2C consumption, so B2B users expect the same usability and user experience they already know from B2C," knows Peter F. Schmid.
New in 2016: The facet search
A great deal was done in 2016 to make products easier to find, and the search function was further improved. For example, the "facet search" offers users the option of adapting their own search to their individual needs via various filters and thus finding the product they are looking for in a targeted manner. The search dynamically adapts to each individual category - depending on what is being searched for, different filter options are offered.
Source: http://www.wlw.ch
