Corporate health promotion: Insurer launches new product

AXA Switzerland's new "WeCare" service offers targeted support in the area of health promotion at companies: from prevention and personal support to the reintegration of employees.

Healthy and motivated employees as a success factor: AXA launches "WeCare" to promote health in companies. (Image: zVg / AXA)

According to an AXA study on mental health conducted in the fall of 2021, 22 percent of employees in Switzerland suffer from stress due to too much pressure to perform. This not only causes suffering for those affected, but also high costs: work-related stress costs employers more than seven billion francs a year (Health Promotion Switzerland, 2020). Because healthy and motivated employees are an essential factor for success, AXA, which claims to be the largest provider of personal insurance in Switzerland, has developed WeCare, a holistic solution for health promotion in companies. All companies insured with AXA for occupational benefits, daily sickness benefits or accidents can benefit from it. According to Martin Schmid, Head of Operations Accident and Daily Sickness Benefits, the aim of this new offering is to create sustainable added value.

Comprehensive package of measures for health promotion at companies

Insured companies have access to numerous free or discounted offers in the area of preventive health care. These include solutions for reducing absences, dealing with mental illnesses or increasing motivation. The package of measures, in which AXA works with various partners and is constantly expanding, ranges from leadership coaching to webinars and digital health services. At the heart of this is the individual consultation, in which the WeCare team analyzes with the companies in a personal conversation which measures come into question. For a well-founded analysis, AXA, as a pioneer in Switzerland, works with the Work Climate Compass, which is based on the platform of the experienced partner DearEmployee. The Work Climate Compass includes continuous employee surveys, the results of which as well as recommendations for action can be viewed in the customer's own digital portal. In addition, health and HR measures can be planned, booked, and evaluated both in person and digitally. "By offering simple, digital and effective services, we help SMEs to focus on their core business," says Martin Schmid. If, despite prevention, a claim occurs, AXA's care and case managers professionally accompany the companies and the affected employees in their reintegration.

Own business unit established

The fact that AXA takes the topic very seriously is also reflected in the fact that a new business unit was created specifically for WeCare, headed by Martin Schmid: "With over 60 employees, we are committed to employee health in Switzerland. The expertise here comes from the areas of customer care, prevention consulting, and care and case management."

More information: www.axa.ch/wecare

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