Jung von Matt Brand Identity bringt Faigle in Bewegung
Als Partner für Input-, Output-, Outsourcing- und 3D-Lösungen steht Faigle seit mehr als 85 Jahren für Qualität, Service und Innovation. Über die Jahre ist dabei eine Angebotsvielfalt entstanden, die sowohl nach innen als auch nach aussen die Orientierung erschwerte. Um diese Herausforderung zu lösen, haben die Markenexpert:innen von Jung von Matt Brand Identity zunächst gemeinsam […]
As a partner for input, output, outsourcing and 3D solutions, Faigle has stood for quality, service and innovation for more than 85 years. Over the years, a variety of offers has emerged that has made orientation difficult, both internally and externally.
In order to solve this challenge, the brand experts at Jung von Matt Brand Identity first sharpened the positioning together with Faigle: Faigle is a visionary partner who leads companies into the future with tailor-made solutions and the best service. A power brand for the digital world.
For this power, the range of services was bundled, the brand architecture was rethought and the number of brands was reduced. To give the brand even more impact, the brand design was also modernized and made more digital.
Complex and alive
The heart of the new appearance is the word mark and the key visual. The new wordmark communicates the accessibility and dynamism of the company with lowercase italic letters. The complexity of the range of services is illustrated by the key visual, which is based on the data flows of a code matrix and is constantly in motion. Together with a vibrant color palette, it becomes a lively design element with a high recognition value. The brand design expresses the brand at all digital and analogue touchpoints and is intended to make the sharpened positioning tangible. In addition to the look & feel for the web and social media, design concepts for corporate fashion, vehicle lettering and stationery have also been created and are currently being implemented.
Responsible at Faigle: Tanja Arnold (Head of Marketing). Responsible at Jung von Matt Brand Identity: Diana Geissel (strategy and project management) Piera Wolf, Loraine Olalia, Christina Widmann (design).
